I’d better put some context around this for my blog followers! My daughters live in the UK, both nurses, and one of them is an Aesthetics nurse. For a while now, we have talked about opening a business together and this is starting to come to fruition, with the first of our products being launched – the ABC Healing Balm. It is not available yet in France, but I am hoping it will be later in the year.
We’re so pleased with the interest shown in our new product, the Absolute Beceuty Care Healing Balm that we thought we’d take some time to talk about how it came about.
Beceuty Medical Aesthetics has been going for a couple of years now and doing very well, with a fabulous client base and many lovely and loyal customers. But I wanted to give them more, something more specialised that was meaningful.
My other consideration was family – was there something out there that we could all be involved in? My twin sister, who means the absolute world to me, was talking about having a family in the future and my Mum in France was also looking for something else to do alongside her day job. So, at the beginning of 2019, I started looking into the possibility of making my own skincare products, or sourcing some that I could personally brand. Whenever Mum was in the UK we spoke about the possibilities and all got involved in the research process as we wanted this to be a family run business. We found a few options, then as these things do, life got in the way. We had major works done on our house, my sister moved away from the area to be with her partner and started a new, demanding job and Mum’s online writing and marketing business started to take off. So things got put on hold. Then my sister found out she was expecting and excitement took over!
Fast forward to 2020 and something none of us was expecting happened – Covid 19 hit and life changed for all of us. My sister by now was well and truly pregnant and forced to work from home, I was working from home most of the time, in between front line nursing and I had to shut my aesthetics salon, and Mum’s work started to dry up in France as people slowly pulled out of having her regular help. That’s when we realised we had done all the legwork on starting our own branded products, so we picked up where we left off. We were lucky that we’d done all the initial research, so it was just a case of choosing a suitable supplier from the list we had drawn up.
We all love our beauty products and want everything we use to only contain natural ingredients. We were looking for something plant-based and totally vegan, not tested on animals of course, so that it would not only appeal to us and our values, but also to the wider audience. I’m a nurse prescriber, as well as being an aesthetics nurse, and have always used an Arnica cream, post-treatment on my customers. My Mum lives in rural France and is always talking about the benefits of Aloe Vera – she has plants everywhere in her house and also makes a lot of home remedies from natural ingredients found in her garden. But she can’t carry an Aloe Vera plant with her everywhere she goes, so the idea to find something small enough to carry around with you that would have a multitude of uses was born.
We feel that Covid has taught us a lot about the environment and how Mother Earth heals herself. With no planes in the sky and less pollution from cars on the road, things were changing. We noticed more birds singing, more wildlife coming back into towns – we even saw a report from the canals of Venice that the waterways had become clear – the first time in decades, and read somewhere that even a dolphin was spotted swimming along…although not sure of the validity of that one! But the point is that we need to carry on this amazing journey and we wanted our products to emulate the real benefits of natural, so long story short, we have found a product that is not only totally plant-based, it is totally Vegan – no palm oil, nothing animal related – not even lanoline, which is found in sheep’s wool! Just totally the real deal!
And so, our first product is here – a small, handy sized Absolute Beceuty Care (ABC) Healing Balm. We have branded it as ABC Balm and, although we have only just started to market it properly, we already have several very happy customers. It is so versatile and is being used not only in the aesthetics field as a perfect healing balm post-treatment, it’s also a great general healing balm too. Its uses include using on chapped or dry lips, dry skin, helping to heal cuts and bruises, soothing stings, minor burns and other skin irritations. The ingredients include Coconut oil, Shea Butter, Aloe leaf extract, Vitamin E, Calendula flowers (Marigold) and Arnica flower, Lavender and Frankincense essential oils, as well as Tea Tree leaf oil…to name a few!
The packaging we chose is plain, smart and stylish and most importantly, unisex, so suitable for all genders and ages, as we wanted everyone to feel they could carry this around with them.
ABC Balm is currently distributed within Aesthetics Clinics and semi-permanent make-up clinics. Our sister product, the Tattoo Balm, is set to be released in the next few months, and we already have a list of stockists eagerly awaiting its arrival!
We are all, without exception, truly proud at the start of our family run business and of our ABC Balm, this little wonderstick of goodness, and are so thrilled to have such enthusiastic customers around us.
You can find out more about how to get the ABC Balm and the surprisingly low cost, on our Facebook/Instagram pages, Absolute Beceuty Care.
A website is in the pipeline, once we have a few more products. Terms and Conditions can be supplied on request.